Kokaistudios redesigns Shanghai’s nightlife landmark Bar Rouge

Kokaistudios has completed the re-design of Bar Rouge, Shanghai’s legendary nightlight landmark. Occupying the top floor of the Bund 18 building; the UNESCO awarded heritage building which itself was Kokaistudios first project in Asia; Bar Rouge over its first 10 years of operation established an international reputation as China’s most famous club playing host to some of the world’s highest profile celebrities, artists and musicians.

CXIA6510Drawing inspiration from a mix of Chinese and European, modern and traditional influences, the new interior creates an unique environment at the leading edge of global hospitality, taking the cul-ture of modern clubbing and fusing it with Asian hospitality and service. By delivering on our promise to the Client we have firmly re-established Bar Rouge as the top club in Shanghai and have delivered a space for the next generation of local and international patrons to enjoy the truly unique Bar Rouge experience.

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Having undergone several small-scale renovations during the past decade the client approached Kokaistudios to re-visit the project and undertake a complete 4 month renovation with the goal of re- vitalizing the Bar Rouge brand . The Client’s dream was to return Bar Rouge to the glamour and spirit of the original venue – a mystic, imaginary Shanghai combined with the highest international levels of vibrancy, music, and service – but adapted to the needs of the environment of today .

An identity built around an imaginary Shanghai Lady 10 years later – more refined; more sophisticated; and as always charming and sexy. Kokaistudios’ design reimagines Bar Rouge as a fashion show, where guests criss-cross between the experience of front- and backstage of the red carpet. All the decorative elements at Bar Rouge draw strong inspiration from the spirit of the catwalk, such as the flashbulb LED wall at the entrance, the series of bespoke sparkling director chairs, and the iconic Fortuny lamps hung as lighting umbrellas above the central red bar.

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The venue provides a range of open, semi-private and private spaces to cater for the public, discrete groups and larger private parties. From the central, vibrant bar to the surrounding lounge areas inspired by traditional Chinese boxes and beds, and open terrace overlooking the breath taking view of the Bund and the Pudong skyline, the venue encourages voyeuristic glimpses and chance encounters. It is the place to see and be seen, or simply a to sit back and “enjoy the runway show” against a backdrop of provocative imagery.

For more information on the project, visit Kokaistudios website

About Giant Communications

Specialist communications consultant for real estate and architecture. Managing strategy, brands, marketing collateral and public relations for real estate corporates, design professionals and the built products they create.

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